OUR STORY

Decades in the Making

Over 50 multi-generational families have come together to raise their finest cattle —  creating an authentic and transparent beef program.

Meet Our Producer Partners

These families are vested in the long-term success and reputation of True West Beef and hang their hat on the brand's performance. These are just a few of the families who are a part of True West Beef.

Intermountain Beef

Eden, Idaho

Intermountain Beef is a 4th generation family business in Eden, Idaho that has been thriving for nearly 80 years. Their deep connection to the land guides them and their commitment to ethical and sustainable practices that nourish both their livestock and the environment.

Mackenzie Ranch

Baker City, Oregon

The Mackenzie Ranch is operated by a 4th and 5th generation family in Jordan Valley, Oregon. Their mission is to keep their ranch sustainable for future generations and advocate for the ranching lifestyle and its values.

WineCup L Cattle

Jerome, Idaho

Winecup L Cattle, LLC is a vertically integrated commercial cattle enterprise spanning Idaho and Nevada. Bill and Laurie Lickley represent the fourth generation, with their children and grandchildren now stepping into the fifth and sixth.

True Ranches

Casper, Wyoming

The True Family has been operating True Ranches based in Eastern Wyoming for almost 60 years. Beginning with one bull and 35 cows, the True family has grown the operation to span eight ranches, two farms and one feedlot.

Elison Ranching Co.

Tuscarora, Nevada

The Ellison Ranching Company has been in operation for over a hundred years in Northern Nevada, making it the longest lasting ranching operation in the state. The ranch is currently being led by 5th generation rancher, Ira Wines who started working on the ranch over 22 years ago.

Jerome, Idaho · 2023

A State-Of-The-Art Facility

352,000
square feet

The True West Beef processing facility opened in Jerome, Idaho in 2023. Jerome was the ideal location as the community embodies the western way of life, while being centrally located to cattle producer partners and western metropolitan markets.

Our commitment

The STAR Commitment

True West Beef operates using the latest technologies and best practices to uphold the company's STAR Commitment.
S

Sustainability

We are committed to sustainable practices that protect our land and resources for future generations.

T

Total quality

Every product meets our rigorous standards for excellence, from ranch to table.

A

Animal well-being

Our animals are raised with care and respect in natural, stress-free environments.

R

Responsible business

We operate with integrity and transparency, supporting our community and partners.

Partner Cattle Brands