About Us

hard-working ranching families

A rich history in agriculture and hard-working ranching families are the backbone of True West Beef. True West Beef is a new model for beef production jointly owned by Boise-based and family-owned, Agri Beef, and cattle ranchers and feeders from around the region.


Our Plant

sustainably raised beef

“This plant adds tremendous value to our high-quality Idaho beef and supports family ranches, dairies, and farms.”

— Idaho governor, brad little

Located along highway 93 in the heart of Idaho’s thriving Magic Valley, True West Beef is expected to create 350+ jobs in Jerome, Idaho. As a company already focused on satisfying the growing consumer expectations for high-quality, healthy, and sustainably raised beef, True West Beef will continue in this mission for Agri Beef and its partners.

Our Brands

exceptional beef

Snake River Farms American Wagyu cattle represent the best of “East meets West”, the marbling from the Wagyu cattle originally from Japan combined with the beef flavor of the great American breeds of the West.

Managing the production process from start to finish, our herd has developed into one of the most highly regarded groups of Wagyu-cross cattle in the world, sold in over 35 countries.

Double R Ranch is a premier beef brand from the heart of the Northwest, named in tribute to Robert Rebholtz Sr., the founder of Agri Beef.  Hand-selected to include only USDA Choice and higher levels of marbling.


Our Community

Jerome, id

Located 120 miles from Agri Beef’s headquarters in Boise, Jerome is the ideal home for True West Beef. With their educated and motivated workforce, access to plentiful agricultural resources, and a vibrant community with a can-do spirit the community of Jerome embodies the values of True West Beef.

Community Partners

Join Our Team

opportunity lives here

A brand carries a great deal of significance in our business. Not just a mark of livestock ownership, a brand is a symbol of pride, tradition, and accountability. These western values are the core of our culture representing the people, passion, and hard work that goes into our products.

If you’d like to be a part of a team that welcomes collaboration and rewards innovation, you’ll find it at True West Beef.

We offer competitive wages, excellent employee benefits, discounts on premium meat and more.

Hiring will begin in early 2022. Fill out the form and we will notify you when positions are open.

Thank you for your interest.

    (Haga clic aquí para aplicar en español) View available positions



      We are looking to build relationships with people and companies throughout the Magic Valley and in the surrounding regions. If you are interested in becoming a supplier for True West Beef fill out the form and one of our team members will be in touch as the need arises.

      Thank you for your interest.

      latest news

      KMVT 11 Agri Beef Makes End of the Year Donation through Beef Counts

      KMVT 11

      Agri Beef Makes End of the Year Donation through Beef Counts


      Northside Journal

      True West Beef Brings Production of World-Renowned Brands Snake River Farms and Double R Ranch to Jerome.